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Market Research/Content Strategy

Survey

  • Up to 15 questions to secure the perspective and insights of donors, prospects and other key stakeholders in your database
  • Managed annually to provide recommendations for programing and messaging
  • Available in electronic or print formats
 

Stakeholder Audit

  • Phone and/or email interviews with key stakeholders, including donors, members, leaders, volunteers, patrons and customers to identify their current point of view
  • In-depth analysis of database, current marketing materials and stakeholder responses
  • Identification of strengths, weaknesses, opportunities and threats
  • Extensive audit report with professional recommendations for enhancements to your strategic marketing plan