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You may think that more donations for your alumni group is a difficult goal to attain, and it’s one that keeps alluding you. But are you even reaching all your potential donors?

Too often, groups rely on one mode of communication to get their story across, when your donors are a highly varied group of people who prefer to receive information in different ways. Changing up the ways you reach out can increase your donations! Just check out these stats!

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Your alumni donors are your fraternity’s greatest asset. You invest in keeping them connected across time and distance; they support your efforts to assure that the benefits of brotherhood last a lifetime and that future generations of young men have the same valuable experience.

But what happens after that donor base is gone? Are you relying on younger generations to take their place? This isn’t your only option.

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The Greek community is a generous one. According to a Cygnus Applied Research study, Greeks support an average of 5 not-for-profit organizations annually, so if your organization isn’t on their giving list, it should be! 

An appeal letter is a chance for you to make your case to your potential donors, convincing them they should give you their hard-earned dollars. However, it’s not as easy as it sounds and you can do more harm than good if your appeal comes off the wrong way.

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Whether it’s a black tie gala, a fun run or an annual golf tournament, special events don’t have to be miserable. Yes, there’s planning, but the fellowship and fun can steward your donors to new levels.

Are your special events making an impact, or just creating more work for you and your staff? Connect with us to find out how to make events profitable and worthwhile… and fun for you and your donors.

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About Us

Affinity Connection provides strategic, data-driven "friend-raising" programs that grow donors and donations for nonprofit and membership-based organizations. Integrated platforms for data, direct marketing and giving streamline the donor experience, making every interaction personal and meaningful. 

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