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Are Your Appeals Hurting or Helping Your Non-Profit?

Are you not receiving contributions because you’re not asking? Find out why your non-profit needs to send regular appeals to current and potential donors.

According to The Philanthropy Roundtable, 67% of U.S. households donate on average 4% of their income to non-profits annually, so if your organization isn’t on their giving list, it should be!

An appeal letter is a chance for you to make your case to your potential donors, convincing them they should give you their hard-earned dollars. However, it’s not as easy as it sounds and you can do more harm than good if your appeal comes off the wrong way.

So, how can you create an appeal that resonates with readers?

1. Make it Easy

Make your appeal easy to understand, no matter how familiar the potential donor may be with your organization. Then, give your donors all the tools they need to answer your appeal. For some, this may mean a tear-off donation sheet with a return envelope; for others, it could be a simple web form to pay with credit card within seconds.

2. Make it Quick

Your donors are busy people. They get lots of mail (both print and online) every day, and they’re not taking the time to read each piece thoroughly. Make your appeal easy to read and understand, so they know what you’re asking for, why you’re asking for it and why they should help your group, all within a few seconds. This can be accomplished through eye-grabbing headlines, powerful pull quotes and a stand-out call to action.

3. Make it Meaningful

The most eye-grabbing headlines in the world won’t help your cause if they don’t strike a chord with your potential donors. Why should they help you? How does this relate to their life? Does your appeal inspire emotion, passion, nostalgia or even anger over a social issue?

We know that, just like your donors, you’re busy. You don’t have time to sit down and practice the secrets of an appeal letter that magically brings in the dollars your non-profit needs. Affinity Connection offers a full line of content marketing services for non-profits that is fully based on the responses you’re seeing for your donors. When you win, we win, and we love winning (and we’re guessing you do too).

It’s easy – give us your goals and we’ll do the rest. From managing your database to writing riveting content that keeps your donors truly engaged, there’s so much more you can do to make your organization successful. Let our experts do it for you.

Check out these REAL appeals that have resulted in winning profits for our clients.

Not convinced yet? See for yourself how your ROI will increase substantially as Affinity expands your current donor base, increases donor participation and raises donation amounts.

Affinity Connection can help you appeal to your donors the right way. This email address is being protected from spambots. You need JavaScript enabled to view it., or call your Affinity Connection managing editor at (814) 237-0481.