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Stewardship Tips for When Your Capital Campaign Ends

You needed money. You launched a campaign. Donors opened their wallets. Your work is done, right? Not so fast.

If donors responded to your campaign, you’re in a good position — no, a great position. A successful campaign can be a revitalizing moment for any organization. Or not. If your campaign has momentum, now’s the time to make a plan that will keep your donors invested in your cause.

Some groups use a successful campaign as an excuse for lower than typical donor engagement in the following years. That doesn’t have to be the case.

Take a good look inside your organization and ask yourself: Do you have a healthy plan in place to grow and scale? Do you have a plan to evaluate your leadership, and to keep the lines of communication open with your donors as you move forward (with their money)?

Here are ways to keep your donors invested beyond your campaign:

Share your 5-10 year plan and seek donors’ feedback

Communicate specifically how annual fund gifts impact the organization—what could you accomplish if all your campaign donors supported your annual giving campaign?

Promote long-standing events and traditions—increase the hype around your annual golf scramble or invite donors to join staff for a special tradition at your office)

Stewarding your campaign donors is critical, and if you jumped into a campaign quickly, you may not be fully prepared to make the most of these new relationships. Don’t overlook the important processes and procedures—things like database maintenance, gift processing, email marketing and fresh web content, that you may not be prepared to handle in-house. Explore outsourcing these important jobs—it may be a more cost-effective option.

Don’t let the momentum from your capital campaign wither on the vine. Rally your troops and seek help if you’re not prepared to make the most of your new donor relationships.

Get more tips from our video series or reach out to us online; if you’re a current client, schedule a call with your managing editor. We’re here to help you revitalize your organization.