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Are Your Donors in the Dark About Their Giving?

According to a recent study from Grey Matter Research, many people think they’re donating more of their annual income than they actually are, and that they’re donating more than their friends (when in fact they aren’t).

Keep your donors informed on how much they give, and use honor rolls and other communications to help them see the reality of the situation. Like another study shows, when some donors see how much other donors are contributing, they’re more likely to be inspired to up their own giving totals and frequency.

Need help sending effective communications to your donors? Affinity Connection combines data and storytelling to spark increased donations. Speak with a fundraising professional today and start seeing more donors and dollars for your organization!