Member Marketing & Fundraising Blog
Direct mail and email fundraising, member engagement, consistent communication and member-based group solutions.
Affinity Connection, Inc., has invested several hundred thousand dollars in developing an Internet strategy that keeps alumni connected, and pays for itself.
Which is the better example of a gym’s personal trainer – a friendly guy who lets his client get by just by maintaining his current weight, or the one who challenges him to exceed his goals, achieve the best results and maintain long-term health?
When my daughter decided to join a sorority, I did everything I could to talk her out of it. As a former hippie, I thought fraternities were for dweebs and nerds. Even as a young college instructor, I had nothing but contempt for kids who seemed to be “buying their friends” and surrendering individual choice and responsibility.
With our headquarters in State College, PA, or Happy Valley as it’s known, we understand your members’ desire to return as often as possible. Happy Valley is like Disney World for Penn State alumni and is becoming increasingly popular as a visitor and relocation destination. The same goes for other college towns across the country. Each is considered by its respective alumni to be one of the most unique and special places on Earth.