Is your dirty database burning a hole in your pocket? Chances are, it is.

Neglecting your database can cost you thousands of dollars spent unnecessarily on duplicate, incorrect or old entries. In a world where people move and change jobs more frequently than ever before, data expires fast. How fast is fast? To give you an idea, 30 million workers will change jobs in the next 12 months, according to Gartner Research. If the data isn’t updated regularly, you’ll have a lot of useless information.

By now, you already understand the need for fresh content on your organization’s website. Not only does it appeal to your readers and keep them coming back to your site and interacting with your group, but it also makes the search engines happy. Yet, the task of actually keeping your content fresh is challenging. These tips will help you maintain fresh content with minimal stress.

How often do your donors and potential donors hear from you? Maybe only when you’re asking for money?

When was the last time your team worked to clean your database if ever?

What is the right number of communications to send to donors and potential donors? Daily? Weekly? Monthly? And, what if anything should you be including content wise when you do send communications?

Well, we have the answer!

Affinity Connection just released it’s newest addition to help non-profits measure their communications successes and areas that may need some work. In fact, we’ve labeled four key areas that are vital to your organization’s long-term viability. They include database, frequency, consistency and meaning.