Site Meter Greg Woodman Blog
Saturday, 29 October 2011 23:03
Wednesday, 12 October 2011 02:01
Tuesday, 14 June 2011 02:16

Q: Do you want more alumni support?
A: Of course you do. Everybody does.

Q: Are you willing to invest in caring for your alumni?
A: We are. Our alumni relations programs are risk-free.

Q: Why are we willing to risk our money on your alumni relations program?
A: Because we know it will pay for itself.

Q: Why are we so confident?
A: Because we know what alumni want and we focus 100% of our energy on serving them.

Your alumni are your greatest asset. They are your key to long-term health. Do you know what’s important to them?

Here are some clues:

✗ It’s not the house. Not the leaky roof, not the broken boiler, not the trash on the lawn.

✗ It’s not the capital campaign. Especially if they haven’t heard from you regularly for the past 5-10 years.

✗ It’s not the undergraduates, whether they’re Boy Scouts or bad boys.