Affinity Connection, Inc., has invested several hundred thousand dollars in developing an Internet strategy that keeps alumni connected, and pays for itself.

With our headquarters in State College, PA, or Happy Valley as it’s known, we understand your members’ desire to return as often as possible. Happy Valley is like Disney World for Penn State alumni and is becoming increasingly popular as a visitor and relocation destination. The same goes for other college towns across the country. Each is considered by its respective alumni to be one of the most unique and special places on Earth.

A recent review of the archives of The Chronicle of Higher Education failed to produce a single positive article about Greek college organizations. Yet for thousands of men and women across America, their affiliation with a Greek organization not only enriched their college experience, but continues to add value to their lives.

How We’re Evolving to Reach the Next Level in Alumni Relations

What Do Your Members Want?

It’s obvious to say that a happy member is one who is most likely to donate time, talent and money to your organization. An alumni organization must know how to consistently engage its members to ensure continued growth.

Imagine the stories your members could tell around a campfire. Now imagine collecting them all--experiences, memories, photos. More than just a documentation of your history, this rich content, when packaged and presented properly, they are a powerful tool to inspire and engage your members.

Being a catalyst to collect and package content from your members and your key stakeholders is part of the role we play in creating effective communications. And, to be effective, a website, newsletter and appeal mailing have to be more than informative, they have to be entertaining.

We are in the entertainment business when it comes to communicating to your members. Capturing their attention and inspiring them to become an active member of your community is our primary goal.

Think of your website, for example, as the hub of your community—the virtual campfire where members can gather to share information. Our team acts as a catalyst to stoke the fire and spur interaction, always keeping your members’ wants and interests top of mind.

When working with you, the key insider of your group, our content specialists work to keep each project “on message,” developing key points from the point of view of your members, and driving them home to achieve the best results.