Q: Do you want more alumni support?
A: Of course you do. Everybody does.
Q: Are you willing to invest in caring for your alumni?
A: We are. Our alumni relations programs are risk-free.
Q: Why are we willing to risk our money on your alumni relations program?
A: Because we know it will pay for itself.
Q: Why are we so confident?
A: Because we know what alumni want and we focus 100% of our energy on serving them.
Your alumni are your greatest asset. They are your key to long-term health. Do you know what’s important to them?
Here are some clues:
✗ It’s not the house. Not the leaky roof, not the broken boiler, not the trash on the lawn.
✗ It’s not the capital campaign. Especially if they haven’t heard from you regularly for the past 5-10 years.
✗ It’s not the undergraduates, whether they’re Boy Scouts or bad boys.