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Your Library's Friendraising Catalog

Read or download our guide on Friendraising for libraries.


Library’s Impact Builds Case for Strong Annual Fund

While wrapping up a campaign for a new facility, North Pocono Public Library wanted to capitalize on awareness about the project by launching an annual fund. Susan Jeffery, Executive Director, wisely chose to begin this effort by educating her donors, prospective donors, and patrons about the critical role that the library plays in the community:

“The library is a tremendous resource for so much more than books,” Susan said. “We are a meeting place for groups of all varieties, we offer opportunities for children to grow as readers, and we support our neighbors, from young families to teens to seniors, by providing programs and a safe, comfortable space for them to fuel a wide variety of interests.”

“My team at Affinity Connection worked closely with me to understand our goals to launch an annual fund. They developed content for a series of newsletters that highlight the true impact of the library on entire community. These publications have been instrumental in securing strong inaugural support.”

- Susan Jeffery, Executive Director, North Pocono Public Library

Resources for Libraries

How Affinity Supports Libraries

Indian Valley Public Library Success

We're the Staff You Always Wanted

Fundraising 101 Video Series

Fundraising 101
Friction-Free Giving

Building a
Donor Database

Gain Insights with a Stakeholder Audit


Additional Resources

that Work

Proven Practices for Increasing ROI on Direct Mail Solicitation

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Create a Newsletter People Will Read

Tips to entertain your newsletter readers and increase reader donations.

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Number One Way to Avoid Burnout

Maintaining momentum and consistency
is important.

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Non-Profit Application for USPS

Apply to mail as a non-profit

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New Client Spotlight

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About Us

Affinity Connection provides strategic, data-driven "friend-raising" programs that grow donors and donations for nonprofit and membership-based organizations. Integrated platforms for data, direct marketing and giving streamline the donor experience, making every interaction personal and meaningful. 

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