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ALPHA CHI OMEGA AT UC BERKELEY

With Increased Communications, Sorority Sees Donor Growth of 80%

Alpha Chi Omega at UC Berkeley has worked with Affinity Connection for several years, keeping in touch with their donors and maintaining relationships.In 2014, Affinity helped them conduct a survey to gather alumnae feedback and better understand their donor's perspective. Armed with this information, Affinity tailored communications to speak directly to their members. Then, we increased the frequency of their communications using Affinity’s “Connection” package. In addition to 12 monthly eLetters, this package includes two print newsletters and three appeal letters.

Since 2012 the number of donors to Alpha Chi Omega has increased by 80%! With Alpha Chi Omega's final 2014 appeal of the year still in transit to donors, they are confident this number will increase even more.

Affinity’s “Connection” package provided Alpha Chi Omega with a proven system of keeping in touch with donors, and most importantly, communicating with them beyond asking for a donation.

Of course we hoped that by increasing communications our donors would grow, but the results really surprised us. People love to hear what we’re doing and how their donations are being used. For many who weren’t sure about donating in the past, now they feel really good about it.

Alumnae Board President

Resources for Sororities

Revitalize Your Organization

Scattered Alumni: Your Biggest Asset

We're the Staff You Always Wanted

Fundraising 101 Video Series

Fundraising 101
Friction-Free Giving

Building a
Donor Database

Gain Insights with a Stakeholder Audit

Acknowledging
Donors

Additional Resources

Alumni Board Health Check

A great way to make sure your group is headed in the right direction.

View PDF


Non-Profit Application for USPS

Apply to mail as a non-profit organization.

View PDF

Create a Newsletter People Will Read

Tips to entertain your newsletter readers and increase reader donations.

View PDF


Appeals that Work

Proven Practices for Increasing ROI on Direct Mail Solicitation

View PDF Read More

Number One Way to Avoid Burnout

Maintaining momentum and consistency is important.

View PDF


Are You Investing in Your Greatest Asset?

Do you want more alumni support? Of course you do. Everybody does.

View PDF Read More

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About Us

Affinity Connection provides strategic, data-driven "friend-raising" programs that grow donors and donations for nonprofit and membership-based organizations. Integrated platforms for data, direct marketing and giving streamline the donor experience, making every interaction personal and meaningful. 

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