With Increased Communications, Sorority Sees Donor Growth of 80%
Alpha Chi Omega at UC Berkeley has worked with Affinity Connection for several years, keeping in touch with their donors and maintaining relationships.In 2014, Affinity helped them conduct a survey to gather alumnae feedback and better understand their donor's perspective. Armed with this information, Affinity tailored communications to speak directly to their members. Then, we increased the frequency of their communications using Affinity’s “Connection” package. In addition to 12 monthly eLetters, this package includes two print newsletters and three appeal letters.
Since 2012 the number of donors to Alpha Chi Omega has increased by 80%! With Alpha Chi Omega's final 2014 appeal of the year still in transit to donors, they are confident this number will increase even more.
Affinity’s “Connection” package provided Alpha Chi Omega with a proven system of keeping in touch with donors, and most importantly, communicating with them beyond asking for a donation.
Of course we hoped that by increasing communications our donors would grow, but the results really surprised us. People love to hear what we’re doing and how their donations are being used. For many who weren’t sure about donating in the past, now they feel really good about it.Alumnae Board President