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WEST TEXAS A&M UNIVERSITY

Stepping Up The Fundraising Game

West Texas A&M University has a long tradition of excellence in athletics. About eight years ago Michael McBroom came on board as the new Director of Athletics. Under Michael’s leadership the department began to focus on student-athletes who succeed in the classroom and in the community, as well as on the field. What he has been able to accomplish is nothing short of amazing.

While the athletic department did well with appeals and raised funds for new equipment, summer scholarships, and gym facility updates, Michael knew they needed to step up their game. He knew he needed someone with the expertise to poise WT for a major campaign. That’s when he contacted Affinity Connection.

Affinity “scrubbed” WT’s existing mailing list, resulting in an updated, accurate and highly segmented list. Affinity then worked closely with WT and wrote a personalized appeal letter speaking directly to former athletes, alumni, community members, and non-donors, highlighting the success of their student-athletes and building a case for donations.

The campaign was so successful that WT has already signed on with Affinity to do two additional appeals. All of this is laying the groundwork and setting the stage for a major campaign.

Signing with Affinity Connection took our fundraising efforts to the next level. They know what needs to be done and worked with the data to get it into a usable format. Good data is a powerful thing. They quickly understood our culture, our needs and our goals.

Michael McBroom
Director of Athletics, West Texas A&M University

Resources for Universities

Revitalize Your Organization

Scattered Alumni: Your Biggest Asset

We're the Staff You Always Wanted

Fundraising 101 Video Series

Fundraising 101
Friction-Free Giving

Building a
Donor Database

Gain Insights with a Stakeholder Audit

Acknowledging
Donors

Additional Resources

Alumni Board Health Check

A great way to make sure your group is headed in the right direction.

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Non-Profit Application for USPS

Apply to mail as a non-profit organization.

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Tips to entertain your newsletter readers and increase reader donations.

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Do you want more alumni support? Of course you do. Everybody does.

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About Us

Affinity Connection provides strategic, data-driven "friend-raising" programs that grow donors and donations for nonprofit and membership-based organizations. Integrated platforms for data, direct marketing and giving streamline the donor experience, making every interaction personal and meaningful. 

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