Organizational Audit

Helping non-profit and membership-based organizations communicate more effectively with all stakeholders is at the heart of what we do. Stakeholders include donors, members, volunteers, business partners and any other group that has a vested interest in your success.

To achieve maximum effectiveness Affinity Connection engages organizations in a strategic process known as a Stakeholder Audit.

This research-based audit creates a dialogue with your community of stakeholders to help identify gaps or inconsistencies in perceptions about your group. We also gain a better understanding of the needs and expectations of your membership. From this, Affinity Connection can create a captivating story and audience-specific message points that will become the cornerstone of your marketing communications plan.

Affinity Connection will also make an evaluation of your existing database. This involves looking at the database on a deeper level to identify opportunities for highly-targeted, personalized direct marketing, as well as opportunities to identify brand ambassadors and the best prospective customers and donors.

Finally, we conduct a full marketing communications analysis of all print and online marketing efforts, public relations, and collateral materials directed to these audiences with the last 12 months.

The end result is a solid plan and project timeline that is strategically designed to better engage your members and create a community of lifelong supporters.

• We identify your organization's key stakeholders
• We listen and immerse ourselves in your stakeholder interests, needs and expectations
• We derive quantitative and qualitative data from stakeholders
• We customize a process for membership engagement and community building success just for your organization based on results of the stakeholder audit

To learn more about how Affinity Connection can help, please call 800-598-4050.