Affinity Connection News & Media
Affinity Connection Continues to Expand Client Roster
Non-profits, community-based organizations and small businesses reaping results of database-driven direct response marketing
(State College, PA) – Affinity Connection, a State College, PA-based direct marketing and communications firm, announced 27 new client partnerships today. These new clients join more than 280 other successful organizations utilizing Affinity Connection’s proven methodology of database-driven communications that are frequent, consistent, and meaningful to community members, donors and customers.
State College Company Conducting Independent Survey of Penn State Community, Seeking ‘Thoughtful Assessment’ on Core Values, Priorities and the Future
(State College, PA) — Affinity Connection, a State College, Pa., based company that serves non-profit and alumni interest group organizations nationwide, is seeking a thoughtful assessment on the road ahead from people who care about rebuilding the Penn State and local communities. “Our desire is to bring the voice of the Penn State community to the table in a formal way through a survey that goes deeper into people's insights and opinions about how we can evaluate our current situation and chart a course for the future. We are striving to do a formal collection and analysis of opinions and insights through this survey. We also believe it would be healthy to compare these points of view against the institutional messages from Penn State. Most of all we are striving to identify, through the voices of those with the closest ties to Penn State, how to build a community that stands together to focus on the healing of the innocent victims in this tragedy and to prevent these types of heinous crimes in the future,” said Affinity Connection CEO Greg Woodman.
Affinity Connection Launches Free "Non-Profit Communications Scorecard" Tool After Scoring 280 Communications Programs
(State College, Pa.) - Affinity Connection has announced the launch of its online tool The Non-Profit Communications Scorecard, designed to help organizations assess their communications efforts and identify areas for improvement.
The Scorecard addresses four key components: quality and usability of the donor and prospect database; the frequency of outreach to stakeholder groups; consistency in communications timing and messaging; and how meaningful and relevant is the content that is delivered.
Affinity Connection Welcomes New Client Partnerships
Frequent, Consistent and Meaningful Communications to Drive Donor Efforts
(State College, PA) — Affinity Connection, a State College, Pa., based marketing communications firm, proudly announced eleven new client partnerships today. These new clients join more than 280 other successful organizations utilizing Affinity Connection’s easy, affordable and effective all-in-one communications solution.