FOR IMMEDIATE RELEASE
December 30, 2011
Affinity Connection Welcomes New Client Partnerships
Frequent, Consistent and Meaningful Communications to Drive Donor Efforts
(State College, PA) — Affinity Connection, a State College, Pa., based marketing communications firm, proudly announced eleven new client partnerships today. These new clients join more than 280 other successful organizations utilizing Affinity Connection’s easy, affordable and effective all-in-one communications solution.
The list of new clients includes; Indian Valley Public Library (Telford, Pa.), Peters Township Public Library (McMurray, Pa.), Annie Halenbake Ross Library (Lock Haven, Pa.), Osterhout Free Library (Luzerne County, Pa.), DuBois Public Library (DuBois, Pa.), Marple Public Library (Broomall, Pa.), Centre County Farmland Preservation Trust (Centre County, Pa.), Sigma Phi Epsilon at Trine University, Sigma Nu at Arkansas University, Delta Tau Delta at Butler University, and Chi Phi at Florida State University.
“The organizations we work with are so valuable to our society. Libraries are the lifeblood of quality education and a knowledgeable public. Greek organizations provide meaningful experiences and help foster lifelong friendships. And, organizations like the Centre County Farmland Preservation Trust are helping to make our nation a better place to live and raise a family. That’s why we’re excited to work with each of our new clients. We have a seamless system to connect and reconnect people with these organizations that offer true meaning and positive experience,” said Greg Woodman, CEO of Affinity Connection.
The process and system Affinity Connection provides each client is the difference between successful, growing organizations and ones struggling to maintain membership or interest. At the center of every great campaign is a quality database of donors and potential donors. That includes personalized donor information, donation history and the individual’s association with the organization. Next, every group needs to understand what it is that will drive engagement and be meaningful for those in the database by using a constant feedback loop and surveys. Lastly, tying it all together with frequent emails and direct mail that offer consistent and meaningful content is the key to long-term organizational growth and health.
Affinity Connection provides non-profit and member-based organizations with an easy, affordable and effective all-in-one communications program for donor cultivation and giving success. Aspects of the proprietary system and process created and implemented by Affinity Connection include direct mail fundraising, marketing consulting, web and print communication tools, gift processing, and process-control to help generate a higher level of member engagement and create a culture of giving for long-term success.
For more information about Affinity Connection (http://www.affinityconnection.com) contact Jake Burns at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
About Affinity Connection
Affinity Connection, in name and mission, speaks to promoting human connectedness and purpose. The company supports 280 client organizations with friendraising and community building, delivered through a passionate belief in robust and squeaky-clean databases and the superior effectiveness of highly personalized communications. Affinity Connection utilizes their proven expertise and integrated database, donation processing and communication tools as the framework for non-profit community building success.
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