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Major Fundraising Saves Group's Facility

Customer: Sigma Nu Fraternity at Georgia Institute of Technology

Time and heavy use had taken a toll on the Fraternity’s house, making it necessary to demolish the structure and begin fresh.
Sigma Nu was in serious need of capital to build a new house.
They had a goal of $2 million, an aggressive target by any standards.

Affinity Connection accepted the challenge, recognizing that the time was right for the fraternity to accomplish much more than raise money; it was time to change the dynamics of the chapter and re-engage the brotherhood.
Affinity Connection worked closely with the alumni board to craft a new mission statement and plan “friend raising” activities, which included events for all ages and interests, ranging from poker parties to fishing outings.
The company also recruited, coached and managed the volunteer class agents, who would play a pivotal role in the active solicitation portion of the campaign.

Sigma Nu Fraternity at Georgia Tech has realized its goal; the new fraternity house is under construction.
They raised $2.3 million in the first nine months of the campaign and are still going strong.
In addition, they have a strong annual giving program, a well-trained and committed volunteer network and universal undergraduate support.