News

Affinity Connection, Inc. Announces Launch of State College Area Meals on Wheels Website

November 12, 2009 - State College-based Affinity Connection is pleased to announce the launch of a website for State College Area Meals on Wheels, www.scmow.org. The website includes the critical features needed for the award-winning non-profit organization to take it mission, message and activities online, such as secure online donations capabilities, eligibility information, an online application process, menus and schedules, and volunteer recruitment and management tools, including a private-access area for board members. The site also features Meals on Wheels news and events, and a built-in email marketing program.

State College Areas Meals on Wheels kicked off its annual fund drive on October 15, and can now accept donations online at www.scmow.org. Greg Woodman, CEO of Affinity Connection, said his company specializes in bringing a consumer marketing skill-set to non-profit organizations and small customer-centric businesses, both of which rely on small staffs, and volunteers in the case of non-profits, to promote their mission and services. “Our expertise is in creating and implementing integrated marketing programs that motivate donors, volunteers, and customers to take action. We also offer our clients access to affordable tools and services like database management, online giving and commerce capabilities, donation processing, and a full-scale web platform with a built-in email marketing program.”

Affinity Connection is an affinity group marketing firm that offers an integrated communications approach to increasing revenue, decreasing expenses, and alleviating administrative headaches for annual fund programs. The company’s strength is their focus on understanding the perspective of members, donors and customers. Affinity Connection supports 280 client organizations with campaign development and key message creation, delivered through a maniacal belief in robust and squeaky-clean data and highly personalized communications. Affinity Connection is headquartered in State College, Pa. and can be found on the web at www.affinityconnection.com.