News

Affinity Connection, Inc. Client News:
Foxdale Village Signs on for Database Services
Major Fundraising Project Beginning for LeaderShape, Inc.

December 7, 2009 - State College-based Affinity Connection is pleased to announce two exciting client developments: the acquisition of new customer Foxdale Village for database management services, and a new project for LeaderShape, Inc.
Foxdale Village has contracted with Affinity Connection for database management services. Located in State College, Foxdale Village is a Quaker directed continuing care retirement community. Affinity Connection’s service offers affordability and accessibility to staff members with expertise in database management.

After completing a development audit and marketing assessment for national collegiate leadership organization LeaderShape, Inc., Affinity Connection was selected to provide the organization with pre-campaign services in advance of a multi-million dollar fundraising initiative. With nearly 35,000 graduates, LeaderShape has been the nation’s top collegiate leadership program for 25 years. As part of its pre-campaign work, Affinity Connection will help identify and cultivate major donors and will work with key stakeholders on the campaign’s vision, strategy, timeline and marketing messages.   
Greg Woodman, CEO of Affinity Connection, said his company specializes in bringing a consumer marketing skill-set to non-profit organizations and small customer-centric businesses, both of which rely on small staffs, and volunteers in the case of non-profits, to promote their mission and services. “Our expertise is in creating and implementing integrated marketing programs that motivate donors, volunteers, and customers to take action. We also offer our clients access to affordable tools and services like database management, online giving and commerce capabilities, donation processing, and a full-scale web platform with a built-in email marketing program.”

Affinity Connection is an affinity group marketing firm that offers an integrated communications approach to increasing revenue, decreasing expenses, and alleviating administrative headaches for annual fund programs. The company’s strength is their focus on understanding the perspective of members, donors and customers. Affinity Connection supports 280 client organizations with campaign development and key message creation, delivered through a maniacal belief in robust and squeaky-clean data and highly personalized communications. Affinity Connection is headquartered in State College, Pa. and can be found on the web at www.affinityconnection.com.