Proven Practices for Increasing ROI on Direct Mail Solicitation for Non-profit Annual Funds and Membership Organizations
The average person receives more than 250 pieces of direct mail each year. Of all that direct mail,nearly half—44%—is thrown away unopened. But, when done effectively, direct mail appeal letters can make a powerful impact on your fundraising results. In this paper,we'll identify specific practices that take direct mail appeal letters to a higher level, increasing response rates, total dollars raised, average gift and overall return on your investment.
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