Our full-featured customer management solution provides integrated applications to allow you to track prospect and customer information, identify new prospects, and manage customized marketing campaigns by email, telephone and direct mail.  The Affinity Connection online database can be integrated with a website to accept payments, track billing, update customer data and send out reminders.  In addition to customer management, the website is an excellent marketing tool that enables customers to interact with the company.

Affinity Connection can help to target your customers, communicate your messages and increase your revenue.  Here are just a few examples of how we can help:

Increase Customer Base

Many times you’ll have to reach out to new markets to see growth in revenue.  Affinity Connection knows that the way to attract new customers is to “sell” them on your success. 

Affinity Connection helps R.H. Marcon, Inc., a State College-based roofing contracting company, package their most successful projects and major services in a newsletter that is sent to potential customers on a bi-annual basis.

Maintain Current Consumers

Each year, organizations like Dale Carnegie Training rely on new class participants to pay for their 12-week courses.  Affinity Connection has helped such organizations identify their target markets, package their communications and sell the benefits of becoming involved.

We can also conduct market research to survey your target markets and provide a SWOT analysis to help you strategically implement your marketing plan.

Do you need help marketing your organization?  Here’s what Affinity Connection can do for you:

• Create effective marketing and advertising pieces to communicate with clients and potential customers
• Host and maintain website services
• Store mailing address list and tracking address updates through an online database