 Serving the Greek alumni market at 60 colleges and universities across the country has allowed Affinity Connection to develop a proven model that drives momentum toward major fundraising and a foundation for the rebirth and long-term health of a fraternity.
A Proven Platform for Success
Only Affinity Connection can provide a proven, integrated platform for success - merging 35 years of industry experience, a best-in-class technology infrastructure, and a passion for engaging constituents through compelling marketing and communications.
No other firm in the market today truly understands how to market to key audiences by uncovering what appeals to their tastes and packaging what’s meaningful to them. Together, Affinity Connection can help build a community infrastructure that drives donors to long term giving and continued volunteering of their valuable time.
Partnered with alumni chapters at schools of all sizes and locations Affinity Connection is constantly striving to innovate its products and solutions and find more effective ways of reaching and engaging alumni. Our entire suite of products and services, from database management to direct marketing solicitations to Internet solutions, is aimed at this goal.
Success is gauged by continually measuring donors and dollars. In 2006-07, the average gift from Delta Kappa Epsilon at UNC was $120. Just one year later, Affinity Connection helped them raise their average gift by almost $40, making the average gift per member almost $160.
Is a major capital campaign in your organization’s future? Turn to Affinity Connection to develop a marketing strategy that is best for your group’s needs. Sigma Nu at Georgia Tech recently created a 24-page booklet profiling its top donors that highlighted their personal life achievements as well as why they continue to financially support the fraternity. Working directly with the campaign volunteers, the book was produced in full color and served as a chance to reach out to the brothers. It also explained the reasons and need for the campaign at the present time and what they’re goals as an organization were throughout the fundraising timeline.
Affinity Connection has partnered with fraternity chapters to raise from $500,000 to $2.5 million in major capital campaigns. Projects have included house renovations, new house construction, university endowments, and undergraduate scholarship funds.
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