“Friend-raising” before Fundraising
 When an organization is facing a considerable expenditure, one that could make or break the organization, it needs to tap into a broad base of financial support…namely the membership at large.
The problem many organizations face is that they have never truly nurtured the relationships with this audience. So when they ask for money, they get a lukewarm reception at best.
Affinity Connection has a Better Solution
Affinity Connection believes that “Friend-raising” must precede fundraising - potential donors must feel an emotional connection with the organization before they’ll support it financially. In fact, asking for money without strengthening the chapter’s ties with alumni could both garner poor results and put future relationships at risk.
“Friend-raising” is about focused member relations – a steady, consistent drumbeat of communications that create a sense of ownership and strengthen ties between members. This program could contain any or all of or our suite of products, including:
Affinity Connection’s “friend-raising” approach has raised over $24.7 million dollars to date, over $7 million in 2006 alone, for a variety of projects for a number of organizations.
Read about our clients who have used “Friend-raising” for successful Major Fundraising.
Contact us today to learn more about our solutions!
More about Affinity Connection's Solutions:
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