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Recent News

by Greg Woodman

This op-ed appeared in the April 3 issue of the Centre Daily Times.

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Twenty years ago, I bought a company on the premise that strong personal connections and lasting friendships lead to happiness. If you’re struggling with social distancing, I’m here to tell you that you’ll be better for it if you do one thing: stay connected to other people.

In 2000, I read Robert Putnam’s groundbreaking “Bowling Alone,” which argued that Americans had become disconnected from the people in our lives. Over 25 years of research, he found that people belonged to fewer organizations, knew fewer neighbors, met with friends less frequently, and even socialized with family less often than previous generations.

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Affinity Connection’s New Location Helps Fulfill its Mission for Customers

February 6, 2020 - After 20 years in Ferguson Township, Affinity Connection moved its office to S. Burrowes Street in downtown State College. The move gives the company direct access to top talent among Penn State students and graduates. It also accommodates increasing staff numbers and adds drop-in workspace for strategic partners, including contracted and freelance workers.

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Do you ever worry that your alums are receiving your latest newsletter — that newsletter that you put hours of hard work, sweat and tears into — and just throwing it in the trash? Don’t let that happen ever again. Produce content your alums can’t wait to read every month. Here are five valuable items to feature in your next eletter or newsletter.

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Ah, fall! There’s a crisp chill in the air. The breeze smells like campfires and leaves. College football is on and it’s finally the perfect temperature to wear your favorite collegiate gear from back in the day. If you have fond memories of your college experience, then you know that fall truly is one of the best times of year. Now, it’s time to tap into those fond memories and use them to revamp your fraternity or sorority’s alumni communications. Here’s why.

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When brothers and sisters feel truly connected to their chapter, they’re more than eager to open up their wallets and give back to the organization that gave so much to them. However, building this connection usually isn’t as easy as you might think. There’s only so long your alums can feel all warm and fuzzy when thinking about their college days, before you as an alumni director have to start engaging them and actively reminding them of those college days.

What are some of the best ways to engage your alums, for better fundraising results down the road? Here are four techniques we’ve found, through our years of success in the fundraising biz, that work.

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“When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.” - Confucius

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In our work with fraternities and sororities across the country, we’ve often noticed that the same core group of alumni — primarily older alumni — are giving back each year. In other words, the majority of your alumni aren’t donating, and you’re not gaining new donors even though you’re graduating more alumni each year. So, what can you do to encourage giving among your younger alumni?

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Alumni are your greatest asset, the key to your fraternity or sorority’s long-term health. Keeping in touch with them is vital, but there’s only one way to do that: maintain a robust alumni database.

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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