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Recent News

Ah, fall! There’s a crisp chill in the air. The breeze smells like campfires and leaves. College football is on and it’s finally the perfect temperature to wear your favorite collegiate gear from back in the day. If you have fond memories of your college experience, then you know that fall truly is one of the best times of year. Now, it’s time to tap into those fond memories and use them to revamp your fraternity or sorority’s alumni communications. Here’s why.

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Do you ever worry that your alums are receiving your latest newsletter — that newsletter that you put hours of hard work, sweat and tears into — and just throwing it in the trash? Don’t let that happen ever again. Produce content your alums can’t wait to read every month. Here are five valuable items to feature in your next eletter or newsletter.

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When brothers and sisters feel truly connected to their chapter, they’re more than eager to open up their wallets and give back to the organization that gave so much to them. However, building this connection usually isn’t as easy as you might think. There’s only so long your alums can feel all warm and fuzzy when thinking about their college days, before you as an alumni director have to start engaging them and actively reminding them of those college days.

What are some of the best ways to engage your alums, for better fundraising results down the road? Here are four techniques we’ve found, through our years of success in the fundraising biz, that work.

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“When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.” - Confucius

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In our work with fraternities and sororities across the country, we’ve often noticed that the same core group of alumni — primarily older alumni — are giving back each year. In other words, the majority of your alumni aren’t donating, and you’re not gaining new donors even though you’re graduating more alumni each year. So, what can you do to encourage giving among your younger alumni?

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Alumni are your greatest asset, the key to your fraternity or sorority’s long-term health. Keeping in touch with them is vital, but there’s only one way to do that: maintain a robust alumni database.

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Find Out with Our General Health Checklist

In an era when Greek Life is facing increased scrutiny for bad behavior and poor decisions, it’s more important than ever to make the health of your organization top priority — and that starts with you. At the core of any fraternity’s health is strong alumni leadership and oversight. If your alumni and board have been asleep at the wheel, now is the time to get proactive and make sure your fraternity is on a path for success. Without this, who’s to say your fraternity won’t be the next on the front page of the news?

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Take a look around campus at the other fraternities and sororities. Are they raising more money than your fraternity or sorority? Are their alumni more engaged, showing up for the college’s events, partaking in longstanding fraternity traditions and giving to the annual fund each year?

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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