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Affinity Team

Greg Woodman

Focus: Leadership, strategy, business development

Affinity connections: Penn State University, Centre Region Entrepreneur Network, Boy Scouts, YMCA of Centre County

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Jodie Dello Stritto

Focus: Client service, program strategy, sales

Affinity connections: Bucknell University, Clearwater Conservancy, Centre Volunteers in Medicine, St. Jude Children’s Research Hospital

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Seth Foresman

 Focus: Creating meaningful content for alumni interest groups

Affinity connections: High School Sports, Former Bands, Record Collectors

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Kelton Fedor

Focus: Project Management, Content Creation, Data Analysis

Affinity Connections: DECA (Distributive Education Clubs of America)

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Melissa Brickell

Focus: Client Relations, Sales & Marketing

Affinity connections: Penn State Football, State College Spikes, Salvation Army, American Legion Riders

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Kimberly Fullam

Focus:Database administration, Web management and development

Affinity connections: State College Community Theater, Mifflinburg Hose Company, Mifflinburg Marching Wildcats

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Lakota Knosp

Focus: Website Administration

Affinity Connections: South Hills School of Business & Technology

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Natasha Schlaffer

Focus: Project Management, Creating meaningful content for alumni interest groups using variable data

Affinity Connections: Penn State School of Theatre, International Thespian Society

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Holly Riddle

Focus: Creating Quality Content and Strengthening Social Media Campaigns

Affinity connections: University of Kentucky

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Bill Brickley

Focus: Graphic Design

Ellen Konkle

Focus: Stakeholder audits, capital campaigns

Affinity connections: Theta Kappa Pi, See Saw Marathan, State College Jaycees

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Christen Bell

Focus: Creating high quality content for non-profit organizations

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Ryan Humes

Focus: Content curation

Affinity connections: Penn State University

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Database Services

Accurate and secure data will keep you in touch with your donors and prospects

An up-to-date, accurate, database is key to building and maintaining relationships with donors and potential donors. Even the best letters and emails will fail if they are never delivered. Affinity hosts your data, analyzes it, “scrubs” it clean, and then continually updates it for you.

Hosting & Maintenance

Let Affinity host and manage your database using the industry standard software, Donor Perfect. Donor updates and corrections are easy to maintain by mail, email or phone.

List Purchase

Affinity will help research your organizational needs to provide effective lists based on geographic, demographic and past giving information

E-mail Acquisition Program

Secure valid e-mail addresses for member-based organizations through known members

Analytical Reports

Database hosting includes two of the following standard reports per month:

  • Full Database (statuses and contact information)
  • Gift Listing (Up to 5 year history)
  • Client or Donor Contacts
  • Current Year Honor Roll
  • Donors (Up to 5 year history)
  • Multi-Year Trend Analysis

Plus: 1 Yearly crosscheck of new members or donors from last 5 years; Additional reporting available upon request

Donation Processing

High-security, surveillance “caged” processing provided by Agilis

Affinity provides safe and accurate donation processing by phone, mail, and online. Receive weekly funds transfers and monthly reports to easily track gifts and donors.

Agilis donation processing provides:

  • Online donations with secure credit card payment gateways on your Affinity-hosted website
  • Telephone donations using a toll-free donations hotline (not available for non-profits)
  • Weekly electronic transmission of funds of all gifts directly to donors your bank account weekly
  • Donation reports, weekly or monthly

Direct Marketing

Build strong relationships with personalized one-on-one communications

Communicate with donors and customers frequently, consistently and on target with Affinity’s direct marketing services. We’ll develop and deliver a clear strategy for your electronic newsletters, print newsletters and appeal letters.

Electronic Newsletters

Cultivate business throughout the year and support regular solicitations with monthly eLetters.

  • Creative briefing
  • Development of meaningful messages, copywriting/editing and image collection
  • Personalized messaging, including recipient contact information with prompt to update
  • Professionally-designed and client-personalized electronic newsletter template
  • Effective segmentation
  • Dependable email delivery
  • Extensive tracking and reporting tools

Print Newsletters

Designed to “friend” raise by informing your donors of how your organization is succeeding with their help and potential donors how their support will help. Includes:

  • Project management, start to finish
  • Professional layout in newsletter template
  • Proofing (includes two rounds of client revisions)
  • Print production management

Print Fundraising Appeals

Our appeals are designed to inspire first time gifts from non-donors and larger donations from current donors. They are customized per stakeholder segment. Our appeals feature:

  • Customized organization logo, photo, giving levels, and additional information, such as event dates and website address
  • Inclusion of donor history
  • Populated response form with recipient information and prompts to update information
  • One-to-one personalization to recipients
  • Turnkey project management: strategy, copywriting for segments, design, layout, print and mail management
  • Database manipulation for mailing

Online Marketing

Your website is the hub of your online marketing. Build it for fundraising success.

Turn your online marketing into a revenue and fundraising powerhouse with Affinity’s websites, email marketing and social media services. Collect user content, keep databases accurate, and most importantly, drive people to your website to make a donation or purchase.

Website Setup

  • Joomla platform
  • Site map creation
  • Content collection and creation
  • Assembly of necessary plug-ins (payment processing/email marketing)
  • Data Interface


Website Features

  • Secure online donations
  • Event registration, payment processing and activities sign-up
  • Address/email update submissions
  • Administrator access for staff to upload content or generate reports
  • Monthly e-mail distributed from website by your Affinity managing editor


Content Management

  • Weekly updates to the Annual Fund Honor Roll of Donors
  • Monthly updates to main home page sections (feeds e-letter)
  • Writing, packaging and posting content as secured by content team

E-mail Marketing

  • Drives recipients back to site to learn about your organization and events and to donate
  • Personalized to each recipient
  • Via requests, generates future content, such as photos and donor news


Social Media

Affinity will help you setup, populate and integrate all your online media, increasing traffic to your website, and ultimately, increasing engagement.


About Us

Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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