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Affinity Team

Greg Woodman

Focus: Leadership, strategy, business development

Affinity connections: Penn State University, Centre Region Entrepreneur Network, Boy Scouts, YMCA of Centre County

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Jodie Dello Stritto

Focus: Client service, program strategy, sales

Affinity connections: Bucknell University, Clearwater Conservancy, Centre Volunteers in Medicine, St. Jude Children’s Research Hospital

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Seth Foresman

 Focus: Creating meaningful content for alumni interest groups

Affinity connections: High School Sports, Former Bands, Record Collectors

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Kelton Fedor

Focus: Project Management, Content Creation, Data Analysis

Affinity Connections: DECA (Distributive Education Clubs of America)

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Melissa Brickell

Focus: Client Relations, Sales & Marketing

Affinity connections: Penn State Football, State College Spikes, Salvation Army, American Legion Riders

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Kimberly Fullam

Focus:Database administration, Web management and development

Affinity connections: State College Community Theater, Mifflinburg Hose Company, Mifflinburg Marching Wildcats

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Lakota Knosp

Focus: Website Administration

Affinity Connections: South Hills School of Business & Technology

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Natasha Schlaffer

Focus: Project Management, Creating meaningful content for alumni interest groups using variable data

Affinity Connections: Penn State School of Theatre, International Thespian Society

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Holly Riddle

Focus: Creating Quality Content and Strengthening Social Media Campaigns

Affinity connections: University of Kentucky

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Bill Brickley

Focus: Graphic Design

Ellen Konkle

Focus: Stakeholder audits, capital campaigns

Affinity connections: Theta Kappa Pi, See Saw Marathan, State College Jaycees

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Christen Bell

Focus: Creating high quality content for non-profit organizations

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Ryan Humes

Focus: Content curation

Affinity connections: Penn State University

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The role of the senior managing editor is to serve key accounts by planning and directing communications strategy, and overseeing and executing direct marketing programs to ensure that they deliver results in the form of donations, new donors, higher gift amounts, reader interaction, event participation, email opens and click-throughs, website activity and social media engagement.



The senior managing editor owns the success of specific key accounts, and acts as a resource for managing editor team. The role serves as the main point of client contact for specific accounts. The role is responsible for uncovering and understanding each client’s communications and fundraising goals, and for delivering content for the primary purpose of helping the organization inspire donor participation. In order to accomplish this, you will need to:

- Understand the history, strategic plan, and ongoing client challenges, concerns, goals and successes.

- Be an articulate energetic presenter of solutions to clients. Get over it, (and do not apply if this is worrisome) this is selling!!

- Become educated about and fluent in communicating about the organization.

- Have outstanding project management and delegating skills, meeting deadlines without exception, and asking for help early if projects are stuck.

- Utilize Affinity Connection technology, which includes: Donor Perfect, Workamajig and other technology suites for managing and storing content, in addition to web and e-communication platforms, like Joomla.

- Demonstrate expertise in writing that shows both discipline and flare

- Utilize internal resources and support areas to accomplish client goals.

- Ability to coordinate with managing editors, and freelance and internal resources for research, writing, editing, database and website support.


Deliverables/assurance that these are completed

- Client relationship management using often tough love principles (for the clients own good (and ours).

- Completed creative brief, per client

- 6-12 month editorial calendar, per client, with themes, articles, profiles, etc.

- Job outlines and layout notes for specific job

- Gather exhaust of member feedback and oversee Website articles (3-5 per month)

- E-Letters (one per month)

- Appeal letters (as scheduled)

- Newsletters (as scheduled)

- Possibly other jobs such as campaign brochures, annual reports, other collateral materials


Success Measures

- Donors/dollars

- Deadlines (job shipping dates)

- Google Analytics and eletter statistics (open rates, click-throughs)

- Client Satisfaction that results in renewals and clients using more of our solutions so they can do DEEPER in connecting to stakeholders

- Team member satisfaction


Getting Started With Clients


You will need to do up-front planning for each client that includes:

- Review of client history with Affinity and donor/dollar performance

- Discovery (via e-mail and telephone) with client to determine editorial themes and direction

- Creation of an annual editorial calendar with awareness of giving years, goals, campaigns and wish lists. (or oversee creation)


Training Overview

- Team Meet & Greet

- Affinity history

- Affinity services

- Giving (Facts, Industry Intelligence)

- Workamajig

- Donor Perfect

- Support Suite

- Joomla

- Client List & Job Jackets w/history and giving year/plan information

- Client review with AE

- Creative Brief Forms

- Editorial Calendar Template

- Newsletter & E-letter Templates

- Writing & Editing Guidelines


Job Type: Full-time


Required education:

- Associate


Required experience:

- Editorial: 2 years



If you're interested in the position please send your resume to This email address is being protected from spambots. You need JavaScript enabled to view it..

Affinity Connection is seeking a data marketing administrator/analyst who is responsible and self-reliant to join our data department that specializes in engaging audiences with personalized, relevant communications across Print and Digital media touchpoints.


Responsibilities include:

- Monitor/maximizing the integrity and maintenance of multiple databases to drive personalized direct marketing programs

- Support sales marketing programs with data-driven reporting

- Confer with direct and interactive marketing program specialists

- Track and analyze donations/mailing lists

- Deliver timely key performance indicators

- Develop and code the list segmentation for marketing campaigns

- Managing relationship with software providers

- Maximizing budget through vendor partnerships and/or flexible workforce

- Integration of database into Web platform.

- Coordinate database activities to ensure data accuracy

- Support, troubleshoot and performance tune database management system

- Provide day to day administration and support best practices

The ideal candidate will have management experience and knowledge/experience in One to one marketing with data driven messages and images that bring relevancy and response to marketing campaigns using XMPie's variable data software/Fusion Pro, Donor Perfect, Access, SQL Server, and Excel experience helpful. Prefer candidate with project management skills and a record of driving quality, speed and price ratios. Affinity Connection Inc is a leader in “data plus storytelling tied to strict process to get results for our 200 clients around the country. We have integrated the leading technology with our special sauce of storytelling for engaging audiences with personalized one to one relevant communications across Print and Digital media touchpoints.


Please respond with a cover letter and your resume. Tell us why you are the one to join our growing company who has a solution right for the market NOW.


Job Type: Full-time


Required education:

- Associate


Required experience:

- Databases: 2 years



If you're interested in the position please send your resume to This email address is being protected from spambots. You need JavaScript enabled to view it.

About Us

Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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