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Seth Foresman

Seth Foresman
Managing Editor

A Senior Managing Editor with Affinity Connection, focusing on our Greek fraternity and sorority clients, Seth Foresman is motivated to get his clients firing on all cylinders – hitting their financial goals and strengthening the bonds between their members with compelling stories and messages that promote a deep connection and united purpose.

Since coming to Affinity Connection, Seth has been instrumental in managing Affinity’s diverse roster of Greek clients from around the country. His down-to-earth manner has established a great rapport with his clients, allowing him to produce newsletters, e-letters and appeals that uniquely engage and motivate members with a shared passion that only those who have been through the same experiences can truly understand. “I understand where our Greek clients are coming from. I was a football player in high school – when you’ve been through the same training, the challenges and the rewards, there is connection that stays with you. My job is to make that connection come alive, and when it does, the financial support naturally follows.”

A 2003 graduate from Penn State with a degree in Journalism and a minor in English, Seth started as a writer and has developed his skills in a marketing context, spending 8 years running successful advertising campaigns for Kubota Tractor dealerships throughout the southeastern United States, on a $2 million annual budget. “This kind of high-paced work environment prepared me for the Affinity Connection universe where deadlines loom and clients expect your advice to work for them. These are just regular guys who want to keep their circle of friends together. It’s always nice when they come to trust you because what you are doing is getting results.”

Seth sees a bright future for his clients and enjoys helping them succeed. “I learn something new every day. Knowing that I am helping them achieve their goals and thrive is the ultimate reward.”