1 800 598 4050 [email protected] | | |

Affinity Team

Greg Woodman

Focus: Leadership, strategy, business development

Affinity connections: Penn State University, Centre Region Entrepreneur Network, Boy Scouts, YMCA of Centre County

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Jodie Dello Stritto

Focus: Client service, program strategy, sales

Affinity connections: Bucknell University, Clearwater Conservancy, Centre Volunteers in Medicine, St. Jude Children’s Research Hospital

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Seth Foresman

 Focus: Creating meaningful content for alumni interest groups

Affinity connections: High School Sports, Former Bands, Record Collectors

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Kelton Fedor

Focus: Project Management, Content Creation, Data Analysis

Affinity Connections: DECA (Distributive Education Clubs of America)

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Melissa Brickell

Focus: Client Relations, Sales & Marketing

Affinity connections: Penn State Football, State College Spikes, Salvation Army, American Legion Riders

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Kimberly Fullam

Focus:Database administration, Web management and development

Affinity connections: State College Community Theater, Mifflinburg Hose Company, Mifflinburg Marching Wildcats

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Lakota Knosp

Focus: Website Administration

Affinity Connections: South Hills School of Business & Technology

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Natasha Schlaffer

Focus: Project Management, Creating meaningful content for alumni interest groups using variable data

Affinity Connections: Penn State School of Theatre, International Thespian Society

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Holly Riddle

Focus: Creating Quality Content and Strengthening Social Media Campaigns

Affinity connections: University of Kentucky

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Bill Brickley

Focus: Graphic Design

Ellen Konkle

Focus: Stakeholder audits, capital campaigns

Affinity connections: Theta Kappa Pi, See Saw Marathan, State College Jaycees

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Christen Bell

Focus: Creating high quality content for non-profit organizations

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Ryan Humes

Focus: Content curation

Affinity connections: Penn State University

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  • Online donations with secure credit card payment gateways on your Affinity Connection hosted website
  • Telephone donations using a toll-free donations hotline (not available for non-profits)
  • Opening, recording and processing all incoming mail
  • Gift processing
  • Donation tracking
  • Weekly and monthly reports showing donations to individual funds via all donation channels, and view results by mailing/email and up to five year trend analysis

Donor Acknowledgements

  • Customized letter personalized per donor or postcard with gift amount suitable for tax receipt
  • Scheduled to send within two weeks of donation processing
  • Email acknowledgement capability available 

Key criteria for addresses and email.

  • New donor prospects specified by the criteria that best match your donor profile
  • E-mail acquisition: Secure valid e-mail addresses for member-based organizations through known members


  • Up to 15 questions to secure the perspective and insights of donors, prospects and other key stakeholders in your database
  • Managed annually to provide recommendations for programing and messaging
  • Available in electronic or print formats

Stakeholder Audit

  • Phone and/or email interviews with key stakeholders, including donors, members, leaders, volunteers, patrons and customers to identify their current point of view
  • In-depth analysis of database, current marketing materials and stakeholder responses
  • Identification of strengths, weaknesses, opportunities and threats
  • Extensive audit report with professional recommendations for enhancements to your strategic marketing plan


  • Needs assessment for capability, design and art direction
  • Custom content development with copywriting and layout into selected design template
  • Database and donor systems integration including searchable directory, online donation options and dynamic honor roll of donors
  • Content Management Systems
  • Ongoing regular updates to keep your website fresh and meaningful
  • Integration with social media accounts
  • Updatable profiles for members’ contact and bio information including user generated content capability for uploading photos and news
  • Email and search engine marketing
  • Monthly site analytic reports
  • Robust platform with integrated email marketing
  • Secure password protected online community

Monthly eLetters

  • Frequent and consistent marketing to drive readers back to your website
  • One-to-one data driven copy, targeting based on donor history, age range, etc.
  • Custom content development including collection, copyediting and formatting
  • Layout in a customized mobile-responsive email template with your colors and logo featuring photos, events & news
  • Procurement and packaging of user-generated content
  • Bounceback tracking
  • Marketing analytics to measure results, metrics of open rates and click throughs


  • Individual emails customized for your event or special announcement

Direct Mail Fundraising Appeal Letters

  • Copywriting to meet your objectives and incorporate your donor point of view
  • One-to one data driven content and editing
  • Personalized response device to capture donation information and biographical updates
  • One, two or full color design, layout and art directionProject management from initiation through distribution
  • NCOA check, CASS certification, labeling, sorting and mailing
  • Segmentation for up to five donor groups ( donors, lapsed donors, non-donors, geographic, giving level & more)
  • Includes outside envelope and reply envelope

Direct Mail Publications

  • Custom content development
  • Copywriting and/or editing to meet your objectives and incorporate donor point of view
  • Custom publications, 4 to 32 page options
  • One, two or full color design, layout and art direction
  • With or without response devices
  • Print production management
  • NCOA check, CASS certification, labeling, sorting and mailing

About Us

Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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