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Business to Business

KCF TECHNOLOGIES

Affinity Connection helps KCF craft custom homepage to drive sales

 

KCF Technologies, Inc. approached Affinity to revitalize their marketing efforts. Their existing website wasn't getting the traffic they wanted. Over a few months, Affinity worked with KCF to overhaul their home page using clear calls to action that put the customer at the center of the story.  In addition, we used their sales data to create a targeted and segmented automated email marketing campaign based on how users interact with the site.

The end result was a sharp increase in website traffic, increased customer engagement, and more sales leads.

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