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Direct Marketing

Build strong donor relationships with personalized one-on-one communications

Communicate with donors frequently, consistently and on target with Affinity’s direct marketing services. We’ll develop and deliver a clear strategy for your electronic newsletters, print newsletters and appeal letters.

Electronic Newsletters

Cultivate donors throughout the year and support annual fund and campaign solicitations with monthly eLetters.

  • Creative briefing
  • Development of meaningful messages, copywriting/editing and image collection
  • Personalized messaging, including recipient contact information with prompt to update
  • Professionally-designed and client-personalized electronic newsletter template
  • Effective segmentation
  • Dependable email delivery
  • Extensive tracking and reporting tools

Print Newsletters

Designed to “friend” raise by informing your donors of how your organization is succeeding with their help and potential donors how their support will help. Includes:

  • Project management, start to finish
  • Professional layout in newsletter template
  • Proofing (includes two rounds of client revisions)
  • Print production management

Print Fundraising Appeals

Our appeals are designed to inspire first time gifts from non-donors and larger donations from current donors. They are customized per stakeholder segment. Our appeals feature:

  • Customized organization logo, photo, giving levels, and additional information, such as event dates and website address
  • Inclusion of donor history
  • Populated response form with recipient information and prompts to update information
  • One-to-one personalization to recipients
  • Turnkey project management: strategy, copywriting for segments, design, layout, print and mail management
  • Database manipulation for mailing

About Us

Affinity Connection provides strategic, data-driven "friend-raising" programs that grow donors and donations for nonprofit and membership-based organizations. Integrated platforms for data, direct marketing and giving streamline the donor experience, making every interaction personal and meaningful. 

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