Grow donors, donations and revenue faster, easier, and for less
Affinity Connection is a full-service direct-marketing and communications solution for non-profits, associations, affinity groups and businesses, designed to get results.
We engage and grow your audience, increasing the reach,
frequency, and efficacy of your communications.
Our approach is built on three components:
DATA
STORYTELLING
PROCESS
Invest in your most important relationships for the best return.
An integrated, impactful, and results-focused approach to building a culture that engages donors, customers and prospects.
Affinity Connection is built on capturing the point of view of your most engaged stakeholders to create stories that inspire action and get measurable results. We lead you to the most targeted audience, seek their deep insights about your mission or your products and services, and deliver meaningful messages that motivate them to act.
What makes this approach different? We friend-raise before we fundraise, first and foremost, uncovering the emotional connection that lives in the hearts and minds of your donors and customers to build the foundation of our storytelling strategy.
The 3 key components to getting the results you want:
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Identifying your audience and building a robust, clean database for maximum personalization.
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Uncovering and amplifying the core messages that resonate with your audience and convert prospects to donors and customers.
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Adhering to a carefully managed process that ensures frequency, quality and consistency across every channel of your marketing.
So, why does storytelling matter?
Our Method
Our team of experts will ensure that your story is told the proper way from the POV of your ideal clients.
What People Are Saying
“Thanks to the diverse development plan Affinity created for us we’ve seen a significant increase in both financial support and donor engagement.”
-Jean Johnstone, Executive Director
Catholic Charities
“Affinity Connection brought the expertise and professionalism we needed to launch our fundraising program. They gave us the drive and confidence to keep charging ahead.”
-Kevin Bradley, Volunteer
Donegal Athletic Club
“Thanks to a consistent annual giving program with Affinity Connection, we raised nearly $4 million from our alumni who felt a strong emotional connection to our group.”
-Gary Jones, Alumni Board President
Sigma Nu Georgia Tech
Services we provide clients to help each drive revenue higher.
Websites
Eletters
Publications
Social Media
Events
Content Creation
Copy Writing
Press Releases & Distribution
Fund Raising
Book & EBook Publishing
B 2 B Collateral
Donation Processing
Database Management
And whatever it takes to be our partners’ stealth capacity-expanding back shop.
Some of our clients that we support…
