About Us

The Woodman family May 11, 2024 at middle son Joe and Cassie's wedding.

Greg Woodman

Leadership. Strategy. Storytelling.

Greg is driven to create meaningful connections between individuals and the organizations they care about.

With decades of experience helping mission-driven organizations build deep emotional connections with their donors, Greg genuinely lights up when he is helping people tell stories about the communities and organizations they love.

Dedicated to providing clients with a return on their investment, Greg advocates for the friend-raising approach to fundraising that has helped countless clients achieve fundraising success.

Strategist. Teacher. Brand Builder. Heart-Centered Leader.

Greg’s journey spans a career of entrepreneurial growth, marketing excellence, and soul-level service.

• Transformed Airwalk from a $16M flatliner into a $200M global brand and sale of the brand.

• Named Footwear Industry’s Marketer of the Year at 36

• Founder of Affinity Connection, driving $100M+ in dollars raised for alumni interest groups and nonprofits.

• Creator of HappyValley.com (4 years before Google was founded) serving Penn State Alumni.

• Publisher/founderof Blue White Illustrated and HappyValleyIndustry.com

• First investor in Salvage Direct (sold for $29 million)

• Author of Why Penn State:Why the 1980’s Gave Nittany Lions a Common Cause, Culture and Shared Values

• Instructor at Penn State since 2006, where students call his class “life-changing”

• Survivor of cancer and a sudden cardiac arrest, still running half marathons—because life is worth running toward

• Father of three, servant leader, former Boy Scout leader, and believer that love is stronger than fear and that you must mitigate fear to live “in love”-to serve.