When an organization is driven to fulfill a mission, it must directly engage key stakeholders and inspire them to action.

Regardless of the type of entity and its primary stakeholder audience, the same approach can be used to achieve the goal of moving people to act: to donate, to join, to buy.

When it comes to successful fundraising, one of the strategies that can yield the most financial support is understanding and connecting with your top 50 donors.

After talking to hundreds of individuals about why they care about the organizations they choose to support, here is what we found to be the 3 main benefits.

Donor engagement is critical to your fundraising success - not only for potential financial contributions but also for spreading the word and raising awareness about your mission.

Understanding what your members care about and then creating strategic, consistent communication from your member’s POV as well as annual community events will help engage your donors year after year.